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Spend less time building plans. More time coaching.

Endura's AI drafts periodised plans for your athletes in seconds. You refine, assign, and track — all in one place.

Start coaching with Endura — free during betaSee what you get ↓

Free during beta · No credit card · Cancel anytime

What you get

AI plan drafting

Generate a periodised plan for any athlete in 30 seconds. Inputs: race date, weekly hours, athlete's zones. The plan respects the same coaching methodology you'd build by hand — periodisation, progression, recovery, taper — just drafted faster.

Reusable templates

Build your signature plans once and assign them to any athlete. Templates use relative intensity zones (Z3, threshold pace) and resolve to each athlete's specific targets at assignment.

Athlete monitoring

See completion, adherence, and feedback for every athlete in one dashboard. Get alerted when an athlete misses sessions or reports an injury. Adjust plans inline.

How it works

1

Draft

Pick an athlete, give Endura the race date and weekly hours, and the AI drafts a complete plan in seconds. Or start from one of your saved templates.

2

Refine

Edit any session — duration, intensity, day, description. Reorder, regenerate phases, or save your changes as a template for future athletes.

3

Deliver and track

Send the plan to your athlete with one click. They execute on the same platform — modern dashboard, Strava integration, plan adaptation built in. You see their progress, adherence, and feedback in real time.

Built on real coaching methodology

Endura encodes the work of Joe Friel (triathlon), Jack Daniels (running pace zones), Pete Pfitzinger (marathon), and Jason Koop (ultra). The frameworks human coaches have used for decades.

The AI's job is to apply your methodology — the same one you already use — to each athlete's specific situation. Faster than you could by hand, but recognisable as a real coaching plan.

You stay the coach. The AI just removes the busywork.

Free during beta

All coach tiers are free while we're in beta. Pricing will be introduced later with at least 14 days' notice.

Starter

Free

during beta

  • Up to 10 athletes
  • AI plan drafting
  • 3 templates
  • Athlete monitoring

Future price: £40 / month

Pro

Free

during beta

  • Up to 25 athletes
  • AI plan drafting
  • Unlimited templates
  • Athlete monitoring

Future price: £80 / month

Unlimited

Free

during beta

  • Unlimited athletes
  • AI plan drafting
  • Unlimited templates
  • Athlete monitoring
  • Priority support

Future price: £150 / month

Athletes coached through your account access Endura free — they don't need their own subscription.

Questions coaches ask

How good are the AI-drafted plans, really?
Good enough that experienced coaches use them as the starting point and refine from there, rather than building from scratch. The methodology is encoded — periodisation, progression, hard / easy sequencing, taper — and the AI applies it to each athlete. You'll catch the edge cases and add the human touch; the AI handles the structural work.
Do my athletes need their own subscription?
No. Athletes coached through your Endura account get free access. Their dashboard, Strava integration, and execution tools are all included in your coach plan.
Can I import my existing TrainingPeaks athletes?
Not yet — direct import isn't shipped. You can manually invite athletes by email, and they sign up to your roster. We're working on a TrainingPeaks migration tool for later.
What if my athlete wants to adjust their plan?
They can use the Adjust flow to handle travel, illness, or minor changes. Major adjustments come back to you for review. You can see what's been changed and when, and override if needed.
Do I have to use the AI? Can I build plans from scratch?
You can build plans manually using the same editor the AI output flows into. Most coaches use AI drafting as a starting point, but it's not required. The product works either way.

Ready to scale your coaching?

Free during beta. Start with your existing athletes — invite them in minutes.

Start coaching with Endura — free during beta

Free during beta · No credit card · Cancel anytime